The countdown’s on, only a week to go until opti, the international trade show for optics and design in Munich, opens its gates. What’s hot, what‘s to discover? Here comes is the ultimate bucket list as an indispensable cheat sheet for your visit to opti 2025.
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opti 2025: new campaign, new faces
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- opti2025_Emailing_Header_EN_Boris_Lena.jpg
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- The claim WE ARE opti stands for collaborative design, for the meeting place of the optical industry, for passion and a clear commitment: together we create, together we change, together we are opti! Industry representatives were selected for the faces of the campaign to convey this message and reflect the diversity of the industry to the outside world.
Following the great success of the opti Faces for opti 2024, the WE ARE opti campaign 2024/2025 is entering its second round: Curtain up for the new brand ambassadors! Three women, three men, six personalities from the optical industry lend their faces to opti 2025.
Cathleen Kabashi. Exhibition Director of opti: ‘We have found a wonderful mix of strong personalities who are all passionate about their optical work, their industry and their favourite trade fair, opti! Strong personalities for a strong community! Look forward with us to the beaming faces that will accompany us from now until opti 2025. With the further development of the WE ARE opti 2024/2025 campaign, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry - also outside the exhibition halls.’
As the annual kick-off for the optical industry, opti stands for knowledge exchange and innovation. But above all, it is the atmosphere at opti, the personal encounters and the dialogue that make the trade fair something special - for international trade visitors and exhibitors alike. - Copyright
- GHM
Press release opti 2025: TOMORROW VISION view 3
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- Press release opti 2025: TOMORROW VISION view 3
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- GHM
Press release opti2025: The ultimative opti bucket list
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- opti2025_PI_Bucketlist_opti_EN.pdf
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- The countdown’s on, on 31 January, 10 a.m. sharp, opti, the international trade show for optics and design in Munich, opens its gates. What’s hot, what‘s to discover? Obviously lots of new trends and tendencies in today‘s innovations leading into the optical world’s future. What should visitors see, test, experience and take home? Here is the ultimate bucket list as an indispensable cheat sheet for your visit to opti 2025
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- GHM