A new highlight in 2023: the iba.START UP AREA supported by Puratos
From 22-26 October 2023, the world’s leading trade fair for the baking and confectionery industry will open its doors at the Fairground Munich. In addition to a large number of competitions and action areas, iba has another highlight in store for the baking industry: the iba.START UP AREA supported by Puratos. In hall A4, the next generation of innovators and entrepreneurs will show how they are revolutionising the bakery landscape. Renowned experts complement the programme with keynote speeches on topics that are moving the trade.